Background  Inspired by Hidden Figures, my partner and I decided to create an exhibition uncovering untold women’s stories. The exhibition features 18 unique stories about exceptional women.   Mission  From curating to marketing, design a hypothetical exhibition to be shown in the Jan Shrem and Maria Manetti Shrem Museum of Art at UC Davis.

Redefining Herstory

Visual Identity and Marketing for Redefining Herstory: Unveiling Untold Tales of Women, an exhibition.

  Background  Inspired by Hidden Figures, my partner and I decided to create an exhibition uncovering untold women’s stories. The exhibition features 18 unique stories about exceptional women.   Mission  From curating to marketing, design a hypothetical exhibition to be shown in the Jan Shrem and Maria Manetti Shrem Museum of Art at UC Davis.

Background
Inspired by Hidden Figures, my partner and I decided to create an exhibition uncovering untold women’s stories. The exhibition features 18 unique stories about exceptional women.

Mission
From curating to marketing, design a hypothetical exhibition to be shown in the Jan Shrem and Maria Manetti Shrem Museum of Art at UC Davis.

Balancing Act

Balancing Act

We hoped our exhibition would become a platform to start conversation about gender inequality. The branding for the exhibition would be able to bring in new audiences and create a welcoming, inclusive environment.

Target Audience
Our main audience for this project was young girls (8-14). We wanted to inspire young girls to dream big and believe in their ability to achieve anything. We struggled to keep a balance between making a bold statement and creating a welcoming environment. While our target audience was young girls, we wanted the space to be a learning experience and conversation starter for everyone.

Diverse Stories
The project started by curating a diverse and interdisciplinary group of women. It was important for us to get a variety of stories and voices. There was a gap in representation in many different areas. These curated stories directly influenced the branding and visual identity.

Branding

Branding

The branding carried over into marketing, merchandise and internal signage.

Typography
The typography was inspired in part by the signs seen in women’s marches around the United States. The rounded lettering of the logo is friendly, yet bold.

Symbols
The main goal of the exhibition was to build transparency about the achievements of women. Pictures of the women were used to physically bring their stories into the public. As we considered our subtitle to be “Unveiling Untold Tales of Women”, visual motifs of abstracted curtains and pages were incorporated into the visual identity.

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  Marketing  Marketing materials invite visitors to come to the museum through bright colors and bold statements.

Marketing
Marketing materials invite visitors to come to the museum through bright colors and bold statements.

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  Museum Applications  The visual identity is flexible and can be used within the museum. It can be applied to brochures, merchandise and even exterior advertising.

Museum Applications
The visual identity is flexible and can be used within the museum. It can be applied to brochures, merchandise and even exterior advertising.

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 This project was created for an exhibition design class at UC Davis.   See    All Work →

This project was created for an exhibition design class at UC Davis.

See All Work →