Inspired by Hidden Figures, my partner and I decided to create an exhibition uncovering untold women’s stories. The exhibition features 18 unique stories about exceptional women.
From curating to marketing, design a hypothetical exhibition to be shown in the Jan Shrem and Maria Manetti Shrem Museum of Art at UC Davis.
We hoped our exhibition would become a platform to start conversation about gender inequality. The branding for the exhibition would be able to bring in new audiences and create a welcoming, inclusive environment.
Our main audience for this project was young girls (8-14). We wanted to inspire young girls to dream big and believe in their ability to achieve anything. We struggled to keep a balance between making a bold statement and creating a welcoming environment. While our target audience was young girls, we wanted the space to be a learning experience and conversation starter for everyone.
The project started by curating a diverse and interdisciplinary group of women. It was important for us to get a variety of stories and voices. There was a gap in representation in many different areas. These curated stories directly influenced the branding and visual identity.
The branding carried over into marketing, merchandise and internal signage.
The typography was inspired in part by the signs seen in women’s marches around the United States. The rounded lettering of the logo is friendly, yet bold.
The main goal of the exhibition was to build transparency about the achievements of women. Pictures of the women were used to physically bring their stories into the public. As we considered our subtitle to be “Unveiling Untold Tales of Women”, visual motifs of abstracted curtains and pages were incorporated into the visual identity.
Marketing materials invite visitors to come to the museum through bright colors and bold statements.
The visual identity is flexible and can be used within the museum. It can be applied to brochures, merchandise and even exterior advertising.