is a graphic designer creating visual identities and narrative environments, currently in the Bay Area.
Creating a new UC Davis tradition.
Starting Traditions
Hosted by Chancellor Gary May, Aggie Moonlight Breakfast was a new event that serves as an opportunity for students to meet campus leadership and destress from finals (with free food!!).
The Mission
While working at Student Affairs Marketing and Communications (SAMC), I designed a logo for Aggie Moonlight Breakfast rooted in UC Davis traditions that will last for years to come.
I was inspired by the iconic on-campus cows and breakfast foods. The logo process was iterated over one week with the rest of the deliverables being created in the following week. This event took place in the ASUCD Coffee House, a central part of campus.
The logo was applied to everything from marketing materials to aprons.
Credits
Senior Graphic Designer - Jennifer D. Vaughn
Design Team - Nicole Arteaga, Jeremy Dang, Karissa Tom, Melanie Zelaya
Photography - Student Affairs Marketing & Communications, Strategic Communication