During my study abroad trip, we created a theoretical installation promoting California: Designing Freedom in the Design Museum in London. Our exhibit needed to incorporate research about California design and its relationship to British design, and engage the local community with a “California experience.”
Our site is located outside of University of the Arts London at the Central Saint Martins location.
Our research started at California: Designing Freedom in the Design Museum in London.
Rethink and Revamp
There is a common thread in Californian and British creativity. In Californian design, we rethink how our lives can be (i.e. Facebook rethinks the way we connect with people). In British design, we revamp what’s in our lives (i.e. repurposing old buildings). Both work towards innovation.
The primary audience is college students, specifically from UAL. Students are looking for a chance to make a difference but might not know where to start.
The secondary audience is business professionals. From young entrepreneurs to seasoned businessmen, these workers are looking for a chance to get out of their comfort zones. They are looking for opportunities to connect with the community and network with fellow peers.
Making a Creative Space
Inspired by the creative startups in California, and the peaceful retreat of garden sheds in Britain, the Startup Shed creates a new atmosphere where people can share and develop ideas, and obtain resources to further pursue their creations.
The Startup Shed could hosts workshops and events for community members and surrounding businesses as a way to foster creativity and connections.